I&B Ministry to take charge against actors endorsing gutka and other such carcinogenic ingredients - BSYnews.com

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Sunday, March 18, 2018

I&B Ministry to take charge against actors endorsing gutka and other such carcinogenic ingredients

I&B Ministry to take charge against actors endorsing gutka and other such carcinogenic ingredients
Recently, we get to see advertisements more on carcinogenic products being endorsed by none other than A-list actors of Bollywood. There were many ads that did rounds and are still doing rounds in the idiot boxes about gutka, paan, alcohol, cigarettes etc. Top actors like Akshay Kumar, Govinda, Manoj Bajpayee etc were seen endorsing those unhealthy things on TVs.
Recently, an issue has been raised on the ad endorsed by Pierce Brosnan, who is popularly known for his role in James Bond.  Talking about the same, the actor said that he had no idea about the deleterious side effects of gutka and paan masala when he endorsed one of those products.
Talking this issue seriously, the Information and Broadcasting Ministry decided to take serious action against the actors endorsing alcohol and nicotine products.
I&B source said, “Censor certification of carcinogenic products like cigarettes, alcohol and paan masala is forbidden by law. Endorsing such products will also be banned soon.”
I&B to take serious action against actors endorsing carcinogenic products
Pierce Brosnan, after endorsing a product that is carcinogenic quickly denounced the advertisement by expressing his shock and claiming that his image was deceptively used. This all happened back in 2016 and after expressing his “heartfelt apologies”, the actor moved on.
However, the issue got raised once again and the actor was dragged into it.  Not just Brosnan is the only actor to be blamed for his stunt in the advertisement endorsing such harmful product, but there are other actors like Akshay Kumar, Shah Rukh Khan, Ajay Devgn, Saif Ali Khan, Govinda, Manoj Bajpai and  Rajneesh Duggal who endorsed such products in the past.  The actors need to be cautious now considering the warning given by I&B ministry citing the effects the products would cause to the poor.

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